Betco Corporation® has spent many years observing and listening to Grocery Personnel around the US and Canada. There is one thing very clear, consumer loyalty is their driving force and key to survival. This has created the need to shrink the traditional aisles and open up the outer floor space for unique and prepared meals. Delighting the customer is the first objective that we hear over and over again. Our Smart Steps Grocery Program is designed to achieve this goal. Starting with the critical appearance of their floors to all sanitation needs of their food preparation areas. Keeping restrooms and pharmaceutical touch points free of unwanted germs are key areas of consumer impression. This program focuses exactly on what the consumer expects and the Grocery industry is trying to achieve.